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and the labeling of

establishments in the city of Trenčín

Retail advertisement guidelines is another step that will help us transform Trenčín into a more pleasant place. One of the main purposes is to help businesses better communicate their products and services without unnecessary visual clutter.

The visual environment around us affects how we feel, so we should strive to maintain it pleasant.

visual smog in the city

Retail Advertisement Guidelines

The public presentation of the Retail Advertisement Guidelines took place on April 30. You learnt what can be done about excessive advertising in the city, how progress is being made, and what successes have been achieved in other cities. How the manual can be applied in the context of Trenčín. How we can make our environment clearer and more beautiful.

Who led the discussion? 

Omar Mirza - City curator of Trenčín  
Lívia Gažová - Project manager of Architecture and Public space 

Who were our guests? 

Veronika Rút Fullerová - a specialist in cultivating urban public space, a designer in the advertising industry. She prepared a strategy for combating visual pollution for the city of Trenčín.


Kristína Drápalová - a specialist in public space and visual pollution, a councilor of the capital city of the Czech Republic for Prague for itself.


Kristína Šebejová - a graphic designer, co-founder of the Ta Take Town newspaper and the Reč mesta initiative.


Anna Ulahelová - a designer, specializing in informational and user-experience design with overlaps into research and theory of contemporary design. She prepared an analysis of visual pollution in Trenčín.

We will inform you about the next event in time.

Čo sa doteraz udialo v projekte
Mesto pretvorené?

What has happened in the City Reimagined project so far? 

The Project City Reimagined is managed by

Lívia Gažová

Project manager for Architecture

and Public Space

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