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VISUAL SMOG - The hidden enemy of our perception

In today's world, we are surrounded by various forms of pollution that affect our health and well-being. In addition to air and water pollution, we also encounter a less obvious enemy - visual pollution. This phenomenon describes the overcrowding of our visual environment with disruptive and unnecessary elements that can reduce our ability to concentrate and make us feel uncomfortable in public spaces.


Visual pollution is formed by various elements, from banners, posters, billboards, and advertising signs to flashing advertisements and overcrowded screens of devices that surround us every day. Visual pollution often obscures valuable architecture and can degrade quality public spaces.


This type of pollution can have a significant impact on our mental health and well-being.

Studies suggest that prolonged exposure to visual pollution can cause eye strain, headaches, and increased stress levels. Additionally, it can negatively affect our ability to concentrate, drive, or work effectively. It is important to be aware of this form of pollution and try to minimize its impact on our daily lives.

Visual pollution may often be overlooked, but its impact on our comfort and health cannot be underestimated. Creating awareness of this issue and taking active steps to minimize its impact can lead to improvements in our overall well-being and quality of life.


Advertising, labeling, and informing in public spaces are a necessity to let passersby know about your business, events, or activities. However, the competition of visual stimuli on streets and squares can sometimes be counterproductive and lead to information overload among the public. Having more signs, labels, or descriptive boards does not guarantee better performance for your business. Simple labeling, clear information, and clean design ultimately create a better impression for the customer, who typically only has a few seconds to absorb the information.

How to achieve the elimination of visual pollution for businesses? You will find out in the next article.



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