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Culture Professionals

Gain the ideal mix of skills for the field of culture. Topics ranging from strategic planning, audience engagement, service design, to the development of soft skills will be covered by experts from various corners of Europe.

About Runway | Culture


It's an educational course that allows you to improve your individual skills and abilities in cultural management over five two-day blocks (Thursday - Friday). The course will help you better navigate topics such as strategic planning, branding, audience development, teamwork, and more. This course is one of the great opportunities already offered by the European Capital of Culture Trenčín 2026.


We have successfully completed three Runway courses for Culture Professionals. Thanks to them, we welcomed several foreign lecturers to Trenčín, including British cultural industry expert David Parrish, Impact Foundation director from Poland Agata Etmanowicz, as well as Adam Pajgrt and Petr Peřinka from the Prague-based IPR institute.

Who is the educational

course for?

The program is intended for people in the cultural sector (individuals) who want to acquire new skills and network with each other. Interested individuals who are not from the Trenčín region can also apply.

Participants from various areas of culture have completed the course and evaluated their participation, for example, like this:

There are great colleagues here with whom we are building relationships, comparing ourselves, and discovering that we have things we can share and continue to collaborate on. 

 Tereza Trusinová

What topics does the course cover?

Strategic planning

Audience engagement

Networking and service design

Leadership & Soft skills

How does it look like?

The Runway Course | Culture Professionals takes place in person directly in Trenčín, and its capacity is 25 people.

The course is also led by experts from abroad, so knowledge of the English language is necessary.

The program will consist of 5 two-day blocks:

1. block / 25. 4. - 26. 4. 2024 
2. block / 16. 5. - 17. 5. 2024 
3. block / 30. 5. - 31. 5. 2024 
4. block / 13. 6. - 14. 6. 2024 
5. block / 27. 6. - 28. 6. 2024

The price of a similar course would be approximately €1,000. The Runway Course | Culture Professionals is free of charge, thanks to the Trenčín 2026 project, which covers 100% of the fee in the form of a scholarship.

Until when does registration last and how to register?

Registration for Runway | Cultural Professionals will take place from March 6th to March 26th, 2024.

Selected individuals will be contacted promptly for a short online interview. We will inform about the final selection of participants for the new semester on April 8, 2024.

Seize the opportunity and elevate yourself to a higher level!


Project Culture Professionals is managed by

Stanislava Mináriková

Project coordinator

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