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“Kaunas – European Capital of Culture 2022: Key Figures and Future Plans Revealed

Having attracted over 2 million visitors in 5 years, “Kaunas – European Capital of Culture 2022” can be hailed as a success story. A programme which has delivered nearly 3000 events to guests from all over the world, increased tourism, international media attention, and a huge number of participants – these were some of the major achievements and legacies of the Capital of Culture that were discussed by the Lithuanian Minister of Culture Simonas Kairys, “Kaunas 2022” CEO Virginija Vitkienė, and the Head of Communications and Marketing Mindaugas Reinikis at the last “Kaunas 2022” press conference.

The journey of “Kaunas 2022” from a temporary capital to a contemporary one began back in 2015 with the preparation of the application for the European Capital of Culture competition. In March 2017, it was revealed that Kaunas’s proposed programme had convinced the selection panel of independent experts, and the city was awarded the title of European Capital of Culture, the EU’s most important cultural project, for the year 2022.

“I expected it to be sad when the title-holding year came to an end, but today I feel that many great things are only just beginning, and how they move forward will depend entirely upon us,” said the Republic of Lithuania’s Minister of Culture, Simonas Kairys, in his opening remarks. According to Kairys, 2022 has been an extraordinary year that has changed the rules of the game considerably – the pandemic, t